Nonprofit Answers: Nonprofit Fundraising, Marketing, Monthly Giving

012 - What is Retargeting? Should My Nonprofit Run Remarketing Ads?

Retargeting, also known as remarketing, is a technology to show ads to a warm audience. In this episode, Jeremy discusses what retargeting is, how it works, two different types of retargeting, and how your nonprofit organization can use retargeting to get more supporters and deepen your relationship with existing donors. Read the full transcript at http://nonprofitdonor.com/episode12

Do you have a question about digital advertising or how to convert more warm contacts into donors? Ask your question at http://nonprofitanswers.org

 

011 - How Often Should My Nonprofit Blog?

Blogging is not dead. Far from it. In today's episode, Jeremy answers a question from a nonprofit executive about how much blogging is right for his organization. This executive is being told by his team to blog every day, but doesn't understand why. Jeremy explores the types of posts we should write, how to measure the effectiveness of each one, and addresses the frequency of blogging. How do you decide how many times to blog a week or a month? For a full transcript of this episode, visit http://nonprofitdonor.com/episode11

Do you have a pressing nonprofit marketing or fundraising question? We'd love to answer them! Please visit http://nonprofitanswers.org to submit your question.

010 - How Do We Stop Fighting Internally Over Income Sourcing?

In this special edition of Nonprofit Answers, Jeremy is live at the Christian Leadership Alliance with a timely question. At the conference, a nonprofit leader asked Jeremy how to properly give internal credit for income without causing problems with attribution and to reduce internal fighting over "credit" for donations. Jeremy explains the problem with internal sourcing of income and how they resolved the problem at Food for the Hungry.

Do you have a question about nonprofit marketing? Ask your question at http://nonprofitanswers.org.

009 - How Should I Clean My Email List?

Do you have a lot of email addresses on your file that aren't responding? Speaking from personal experience, Jeremy explains to Grant the steps to re-engage email subscribers and what to do if they continue to be unresponsive. For the health of your email file, you need to listen to this episode! Read the full transcript: http://nonprofitdonor.com/episode9

Do you have questions about email marketing or how to grow your email list? Submit your question today! Visit http://nonprofitanswers.org to submit your nonprofit marketing question.

008 - How Do I Create a Sense of Urgency in My Appeals?

Creating a sense of urgency in your appeal messaging will help move readers to become donors. What if you have a difficult time creating a sense of urgency? In episode 8 of Nonprofit Answers, Rob asks a question about how to create urgency in his appeals for a women's shelter. Jeremy explores why you want to create urgency and how to do it. Read the full transcript at: http://nonprofitdonor.com/episode8

Do you have a question about nonprofit marketing or fundraising? Ask now at http://nonprofitanswers.org.

007 - My Executive Director Edits Out Good Fundraising Practice, What Should I Do?

Ever have someone who isn't a fundraising professional edit-out fundraising best practices? Have someone question your expertise and direct you to do something that lessens the impact of your appeal? On this episode of Nonprofit Answers, Julia asks a question about her Executive Director editing her appeals. How should she give feedback to him to help him understand why she is doing the things she does? Read the transcript at http://nonprofitdonor.com/episode7

Have a question about fundraising? Ask it to us at http://nonprofitanswers.org. 

006 - Why Don't My Emails Perform As Well As My Direct Mail?

Direct mail is not dead. Far from it, direct mail still performs well if you have a good strategy behind it. Many nonprofits are transitioning more investment into digital but aren't seeing the return in email that they've seen in direct mail. The lessons we've learned in direct mail still apply to email: you need a good story, you need to have a strong ask, and you need urgency. Today, we're going to talk through the five Cs of successful email appeals, then we have a question from Marcy about why her emails don't perform as well as her direct mail does. Read the full transcript at: http://nonprofitdonor.com/episode6

Do you want to learn how to have high performing digital fundraising? Do you have a question about nonprofit marketing? Ask your question at http://nonprofitanswers.org.

 

005 - What to Do With 25,000 Email Addresses a Partner Offered Us?

Karen's organization has a partner who offered them a list of 25,000 email addresses. Her boss wants to just add them to their email service provider, but Karen doesn't agree. In episode 5, Jeremy gives Karen advice as to how to answer her boss and what to do with the opportunity. Read the full transcript at http://nonprofitdonor.com/episode5

Do you have questions how to use the assets offered by your partners in the digital space? Questions about email marketing or increasing your email list? Submit your question to me at http://nonprofitanswers.org. 

004 - How Does Email Design Impact Response?

How does email design impact response in your emails? Often there are conflicting answers on blogs as different organizations experience different results when they change factors in their email marketing. In episode 4, Jeremy explores a question about graphics vs text emails and how you can test to determine the right factors to improve response for your nonprofit emails. Read the complete transcript at http://nonprofitdonor.com/episode4

Do you have a question about email fundraising campaigns? Want to know how different design decisions in your emails affect income? Have other digital marketing questions? I want to hear from you. Submit your questions to http://nonprofitanswers.org. 

003 - How Do We Segment Our Emails?

Have you ever hired a consultant to help you with a project, but when it comes time to execute, they disappear? This happened to Holly when she brought in a consultant to look at her email fundraising program. The consultant told Holly she should improve her segmentation and then disappeared before sharing with her a direction to go. In episode 3 of the Nonprofit Answers Podcast, Jeremy teaches Holly about different ways to segment her email file to maximize response. Read the full transcript at http://nonprofitdonor.com/episode3

Are you a nonprofit fundraiser who has questions about growing your donor base? Want to know the secrets of social media? Want to discover how to grow your email marketing? Ask me a question at http://nonprofitanswers.org.