Nonprofit Answers: Nonprofit Fundraising, Marketing, Monthly Giving

007 - My Executive Director Edits Out Good Fundraising Practice, What Should I Do?

Ever have someone who isn't a fundraising professional edit-out fundraising best practices? Have someone question your expertise and direct you to do something that lessens the impact of your appeal? On this episode of Nonprofit Answers, Julia asks a question about her Executive Director editing her appeals. How should she give feedback to him to help him understand why she is doing the things she does? Read the transcript at http://nonprofitdonor.com/episode7

Have a question about fundraising? Ask it to us at http://nonprofitanswers.org. 

006 - Why Don't My Emails Perform As Well As My Direct Mail?

Direct mail is not dead. Far from it, direct mail still performs well if you have a good strategy behind it. Many nonprofits are transitioning more investment into digital but aren't seeing the return in email that they've seen in direct mail. The lessons we've learned in direct mail still apply to email: you need a good story, you need to have a strong ask, and you need urgency. Today, we're going to talk through the five Cs of successful email appeals, then we have a question from Marcy about why her emails don't perform as well as her direct mail does. Read the full transcript at: http://nonprofitdonor.com/episode6

Do you want to learn how to have high performing digital fundraising? Do you have a question about nonprofit marketing? Ask your question at http://nonprofitanswers.org.

 

005 - What to Do With 25,000 Email Addresses a Partner Offered Us?

Karen's organization has a partner who offered them a list of 25,000 email addresses. Her boss wants to just add them to their email service provider, but Karen doesn't agree. In episode 5, Jeremy gives Karen advice as to how to answer her boss and what to do with the opportunity. Read the full transcript at http://nonprofitdonor.com/episode5

Do you have questions how to use the assets offered by your partners in the digital space? Questions about email marketing or increasing your email list? Submit your question to me at http://nonprofitanswers.org. 

004 - How Does Email Design Impact Response?

How does email design impact response in your emails? Often there are conflicting answers on blogs as different organizations experience different results when they change factors in their email marketing. In episode 4, Jeremy explores a question about graphics vs text emails and how you can test to determine the right factors to improve response for your nonprofit emails. Read the complete transcript at http://nonprofitdonor.com/episode4

Do you have a question about email fundraising campaigns? Want to know how different design decisions in your emails affect income? Have other digital marketing questions? I want to hear from you. Submit your questions to http://nonprofitanswers.org. 

003 - How Do We Segment Our Emails?

Have you ever hired a consultant to help you with a project, but when it comes time to execute, they disappear? This happened to Holly when she brought in a consultant to look at her email fundraising program. The consultant told Holly she should improve her segmentation and then disappeared before sharing with her a direction to go. In episode 3 of the Nonprofit Answers Podcast, Jeremy teaches Holly about different ways to segment her email file to maximize response. Read the full transcript at http://nonprofitdonor.com/episode3

Are you a nonprofit fundraiser who has questions about growing your donor base? Want to know the secrets of social media? Want to discover how to grow your email marketing? Ask me a question at http://nonprofitanswers.org. 

002 - How Do We Improve Our Turnaround Time for Sending Disaster Fundraising Appeals?

In episode two of the Nonprofit Answers Podcast, Jeremy Reis takes a question from Ryan who's frustrated with their turnaround time on disaster response fundraising appeals. This is a topic that really hits home: how do we decide if we're going to respond to a disaster and then get our appeals out the door quickly in email and direct mail? Jeremy shares how Food for the Hungry decides when to respond and how they send out emergency response fundraising appeals quickly. Read the full transcript at http://nonprofitdonor.com/episode2

Do you have a question about nonprofit marketing or fundraising? Need to know how to acquire and cultivate digital donors? Want to know how to raise funds in multiple channels? Submit your question at http://nonprofitanswers.org. 

001 - How Will the Changes to Facebook's Algorithm Impact My Nonprofit?

In episode 1 of the Nonprofit Answers Podcast, Jeremy Reis answers a question from Helen, a nonprofit marketing manager in Nashville. Helen is concerned about the recent algorithm changes with Facebook and wants to know what she should do. Should she continue to invest time and resources into Facebook? What changes should she make to her social media strategy? Read the full transcript at http://nonprofitdonor.com/episode1

Submit your nonprofit marketing and fundraising question at http://nonprofitanswers.org.