Episodes
Wednesday Mar 11, 2020
034 - How Do We Use an Email Welcome Series to Reduce Donor Attrition?
Wednesday Mar 11, 2020
Wednesday Mar 11, 2020
A key to success for your fundraising efforts is to decrease donor attrition - the percentage of people who give and then stop giving - and get multiple gifts after you acquire a new donor. You need to build relationships with donors, have them feel valued and appreciated for their donations, and demonstrate impact. You can accomplish these things with a new donor email welcome series.
In this episode, you will learn a four part email series that will help retain more donors and get that second gift.
Version: 20240320
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