Episodes
Monday Jul 09, 2018
014 - How Do I Grow My Email List?
Monday Jul 09, 2018
Monday Jul 09, 2018
Growing your email list is an essential part of digital marketing for your nonprofit. You will be able to create a new source of donors through adding people who have an affinity for your cause. Naturally, you're going to lose a percentage of email subscribes to attrition. Adding new emails will help keep your email file fresh. Additionally, it's a great source for new donors. In this episode, Jeremy explores several ways you can add new names to your email list.
Read the full transcript at http://nonprofitdonor.com/episode14
Have a nonprofit marketing or fundraising question? Want to hear more episodes? Find us at http://nonprofitanswers.org.
Monday May 14, 2018
013 - How Do I Position the Donor as the Hero?
Monday May 14, 2018
Monday May 14, 2018
Your donor is the hero. This is one of the hardest concepts for nonprofit staff to accept. They want their frontline staff to be the heros. They want to recognize the beneficiaries as the heros. Both are true, but in the context of fundraising, your donor is the hero. In this episode, Jeremy answers a question about how to position the donor as the hero in your nonprofit communications. Using examples, Jeremy teaches you how to write active copy that presents an appeal from the point of view of a donor.
Read the full transcript: http://nonprofitdonor.com/episode13
Do you have a question about nonprofit marketing and fundraising? Ask here: http://nonprofitanswers.org
Monday May 07, 2018
012 - What is Retargeting? Should My Nonprofit Run Remarketing Ads?
Monday May 07, 2018
Monday May 07, 2018
Retargeting, also known as remarketing, is a technology to show ads to a warm audience. In this episode, Jeremy discusses what retargeting is, how it works, two different types of retargeting, and how your nonprofit organization can use retargeting to get more supporters and deepen your relationship with existing donors. Read the full transcript at http://nonprofitdonor.com/episode12
Do you have a question about digital advertising or how to convert more warm contacts into donors? Ask your question at http://nonprofitanswers.org
Wednesday May 02, 2018
011 - How Often Should My Nonprofit Blog?
Wednesday May 02, 2018
Wednesday May 02, 2018
Blogging is not dead. Far from it. In today's episode, Jeremy answers a question from a nonprofit executive about how much blogging is right for his organization. This executive is being told by his team to blog every day, but doesn't understand why. Jeremy explores the types of posts we should write, how to measure the effectiveness of each one, and addresses the frequency of blogging. How do you decide how many times to blog a week or a month? For a full transcript of this episode, visit http://nonprofitdonor.com/episode11
Do you have a pressing nonprofit marketing or fundraising question? We'd love to answer them! Please visit http://nonprofitanswers.org to submit your question.
Friday Apr 20, 2018
010 - How Do We Stop Fighting Internally Over Income Sourcing?
Friday Apr 20, 2018
Friday Apr 20, 2018
In this special edition of Nonprofit Answers, Jeremy is live at the Christian Leadership Alliance with a timely question. At the conference, a nonprofit leader asked Jeremy how to properly give internal credit for income without causing problems with attribution and to reduce internal fighting over "credit" for donations. Jeremy explains the problem with internal sourcing of income and how they resolved the problem at Food for the Hungry.
Do you have a question about nonprofit marketing? Ask your question at http://nonprofitanswers.org.
Monday Mar 26, 2018
009 - How Should I Clean My Email List?
Monday Mar 26, 2018
Monday Mar 26, 2018
Do you have a lot of email addresses on your file that aren't responding? Speaking from personal experience, Jeremy explains to Grant the steps to re-engage email subscribers and what to do if they continue to be unresponsive. For the health of your email file, you need to listen to this episode! Read the full transcript: http://nonprofitdonor.com/episode9
Do you have questions about email marketing or how to grow your email list? Submit your question today! Visit http://nonprofitanswers.org to submit your nonprofit marketing question.
Monday Mar 19, 2018
008 - How Do I Create a Sense of Urgency in My Appeals?
Monday Mar 19, 2018
Monday Mar 19, 2018
Creating a sense of urgency in your appeal messaging will help move readers to become donors. What if you have a difficult time creating a sense of urgency? In episode 8 of Nonprofit Answers, Rob asks a question about how to create urgency in his appeals for a women's shelter. Jeremy explores why you want to create urgency and how to do it. Read the full transcript at: http://nonprofitdonor.com/episode8
Do you have a question about nonprofit marketing or fundraising? Ask now at http://nonprofitanswers.org.
Monday Mar 12, 2018
Monday Mar 12, 2018
Ever have someone who isn't a fundraising professional edit-out fundraising best practices? Have someone question your expertise and direct you to do something that lessens the impact of your appeal? On this episode of Nonprofit Answers, Julia asks a question about her Executive Director editing her appeals. How should she give feedback to him to help him understand why she is doing the things she does? Read the transcript at http://nonprofitdonor.com/episode7
Have a question about fundraising? Ask it to us at http://nonprofitanswers.org.
Monday Mar 05, 2018
006 - Why Don't My Emails Perform As Well As My Direct Mail?
Monday Mar 05, 2018
Monday Mar 05, 2018
Direct mail is not dead. Far from it, direct mail still performs well if you have a good strategy behind it. Many nonprofits are transitioning more investment into digital but aren't seeing the return in email that they've seen in direct mail. The lessons we've learned in direct mail still apply to email: you need a good story, you need to have a strong ask, and you need urgency. Today, we're going to talk through the five Cs of successful email appeals, then we have a question from Marcy about why her emails don't perform as well as her direct mail does. Read the full transcript at: http://nonprofitdonor.com/episode6
Do you want to learn how to have high performing digital fundraising? Do you have a question about nonprofit marketing? Ask your question at http://nonprofitanswers.org.
Wednesday Feb 28, 2018
005 - What to Do With 25,000 Email Addresses a Partner Offered Us?
Wednesday Feb 28, 2018
Wednesday Feb 28, 2018
Karen's organization has a partner who offered them a list of 25,000 email addresses. Her boss wants to just add them to their email service provider, but Karen doesn't agree. In episode 5, Jeremy gives Karen advice as to how to answer her boss and what to do with the opportunity. Read the full transcript at http://nonprofitdonor.com/episode5
Do you have questions how to use the assets offered by your partners in the digital space? Questions about email marketing or increasing your email list? Submit your question to me at http://nonprofitanswers.org.