048 - The 5-Minute Major Gift Ask

The 5-Minute Major Gift Ask: How to Secure Six-Figure Gifts in Less Time Than It Takes to Order Coffee

Tired of hour-long donor meetings that go nowhere? Most nonprofits think they need elaborate presentations and multiple visits to make major gift asks. They're wrong.

In this episode, Jeremy reveals the FOCUS method - a powerful framework that allows you to make compelling major gift requests in just 5 minutes. You'll learn why rambling about your programs kills donor interest, how to position donors as problem-solvers (not ATMs), and the exact script structure that has helped secure six-figure commitments in single meetings.

David from Minneapolis was spending hours with prospects but never closing gifts. After implementing the 5-minute ask approach, he secured a $50,000 commitment in his very next donor meeting.

Discover why focused asks respect donors' time while dramatically improving your success rate, and get the proven formula that transforms lengthy "pitches" into crisp, compelling invitations to make a difference.

Perfect for: Development directors, executive directors, board members, and anyone who needs to make major gift asks but struggles with rambling presentations or donor meetings that never lead to commitments.

Listen now to master the art of the focused ask that donors can't ignore.

Key Takeaways:

1. The actual ask should take no more than 5 minutes
2. Use the FOCUS method: Frame, Opportunity, Case, Urgency, Specific ask
3. Stop talking after you make the ask
4. Be specific about the amount and what it will accomplish
5. Practice your ask until you can deliver it smoothly

Action Item: Write out your next major gift ask using the FOCUS method and time yourself delivering it.

Homework Assignment: Practice your 5-minute ask with a board member or colleague this week.