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Nonprofit Answers Podcast helps you raise more money to help more people by answering your nonprofit marketing and fundraising questions. Learn how to reach more donors with answers to your philanthropy and advancement questions. For Development Directors, Chief Development Officers, Nonprofit Leaders, Fundraisers, Marketing Managers, Major Donor Reps, and Nonprofit Board Members. Learn about monthly, annual fund, major, midlevel, grants, planned giving, direct mail, email fundraising, and more.
Episodes
Monday May 14, 2018
Monday May 14, 2018
Your donor is the hero. This is one of the hardest concepts for nonprofit staff to accept. They want their frontline staff to be the heros. They want to recognize the beneficiaries as the heros. Both are true, but in the context of fundraising, your donor is the hero. In this episode, Jeremy answers a question about how to position the donor as the hero in your nonprofit communications. Using examples, Jeremy teaches you how to write active copy that presents an appeal from the point of view of a donor.
Read the full transcript: http://nonprofitdonor.com/episode13
Do you have a question about nonprofit marketing and fundraising? Ask here: http://nonprofitanswers.org
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