Episodes
Tuesday Sep 04, 2018
020 - Donor Psychology - What moves someone to donate? Part 2
Tuesday Sep 04, 2018
Tuesday Sep 04, 2018
In this second part of a two part series on donor psychology, you will learn the reasons why people give. Jeremy has identified 15 different psychological triggers that moves someone to donate to your nonprofit. In this episode, Jeremy explains the second 7 motivations, or donor psychological triggers, that help someone make a decision to give to your nonprofit. This is a fascinating look at why people give and how you can change your messaging or produce events that create more donors. For major donors, general donors, and monthly donors.
Tuesday Aug 21, 2018
019 - Donor Psychology - What moves someone to donate? Part 1
Tuesday Aug 21, 2018
Tuesday Aug 21, 2018
In this second episode of a special series of fundraising education, you will learn donor psychology and the reasons why people give. Jeremy has identified 15 different psychological triggers that moves someone to donate to your nonprofit. In this episode, Jeremy explains the first 8 motivations, or donor psychological triggers, that help someone make a decision to give to your nonprofit. This is a fascinating look at why people give and how you can change your messaging or produce events that create more donors. For major donors, general donors, and monthly donors.
Tuesday Aug 14, 2018
018 - Nonprofit Donor Motivations
Tuesday Aug 14, 2018
Tuesday Aug 14, 2018
Recently, my 15 year old daughter Emily has shown interest in nonprofit marketing and fundraising. In this special series of Nonprofit Answers episodes, you'll learn all aspects of the fundraising process. In this episode, you will learn donor motivations and how your nonprofit presents an appeal or campaign to specific types of donors. You'll start learning the foundations of donor psychology and how to motivate donors to give.
Monday Jul 30, 2018
017 - 5 Secrets to Successful Fundraising
Monday Jul 30, 2018
Monday Jul 30, 2018
When I joined Food for the Hungry just over 6 years ago, there was a lot I needed to learn about fundraising. In this special episode, I reflect on the lessons I've learn over these years and share the five secrets successful fundraisers know. You'll learn how to demonstrate urgency, how to be more direct with your ask, a mistake you're likely making in how you talk to donors, a lesson on using facts to motivate donors, and key insights into showing gratitude. These lessons, learned over the course of raising tens of millions of dollars, will help propel you forward as a nonprofit fundraiser.
Tuesday Jul 24, 2018
016 - Effective Nonprofit Storytelling
Tuesday Jul 24, 2018
Tuesday Jul 24, 2018
Storytelling is the foundation of excellent nonprofit marketing. Jeremy is frequently asked, "how do I effectively tell our story?" In this special episode, Jeremy Reis explores effective nonprofit storytelling that produces results. You'll learn the tips and tricks to writing great nonprofit stories that raise funds and builds relationships with your donors and stakeholders.
Read the full transcript at http://nonprofitdonor.com/episode16
Monday Jul 16, 2018
015 - How to Define a Major Partner Email Strategy
Monday Jul 16, 2018
Monday Jul 16, 2018
In this episode, Gary asks what, if anything, should we email major donors? This isn't an either/or answer, it isn't whether or not you send major and midlevel donors emails, but which emails and how often. Jeremy teaches you how to define a major partner email communication strategy and recommends which emails to send based on which segment the donor is in. This is a "can't miss" episode for major donor teams.
Read the full transcript at http://nonprofitdonor.com/episode15
Have a major donor fundraising question? Submit it at http://nonprofitanswers.org.
Monday Jul 09, 2018
014 - How Do I Grow My Email List?
Monday Jul 09, 2018
Monday Jul 09, 2018
Growing your email list is an essential part of digital marketing for your nonprofit. You will be able to create a new source of donors through adding people who have an affinity for your cause. Naturally, you're going to lose a percentage of email subscribes to attrition. Adding new emails will help keep your email file fresh. Additionally, it's a great source for new donors. In this episode, Jeremy explores several ways you can add new names to your email list.
Read the full transcript at http://nonprofitdonor.com/episode14
Have a nonprofit marketing or fundraising question? Want to hear more episodes? Find us at http://nonprofitanswers.org.
Monday May 14, 2018
013 - How Do I Position the Donor as the Hero?
Monday May 14, 2018
Monday May 14, 2018
Your donor is the hero. This is one of the hardest concepts for nonprofit staff to accept. They want their frontline staff to be the heros. They want to recognize the beneficiaries as the heros. Both are true, but in the context of fundraising, your donor is the hero. In this episode, Jeremy answers a question about how to position the donor as the hero in your nonprofit communications. Using examples, Jeremy teaches you how to write active copy that presents an appeal from the point of view of a donor.
Read the full transcript: http://nonprofitdonor.com/episode13
Do you have a question about nonprofit marketing and fundraising? Ask here: http://nonprofitanswers.org
Monday May 07, 2018
012 - What is Retargeting? Should My Nonprofit Run Remarketing Ads?
Monday May 07, 2018
Monday May 07, 2018
Retargeting, also known as remarketing, is a technology to show ads to a warm audience. In this episode, Jeremy discusses what retargeting is, how it works, two different types of retargeting, and how your nonprofit organization can use retargeting to get more supporters and deepen your relationship with existing donors. Read the full transcript at http://nonprofitdonor.com/episode12
Do you have a question about digital advertising or how to convert more warm contacts into donors? Ask your question at http://nonprofitanswers.org
Friday Apr 20, 2018
010 - How Do We Stop Fighting Internally Over Income Sourcing?
Friday Apr 20, 2018
Friday Apr 20, 2018
In this special edition of Nonprofit Answers, Jeremy is live at the Christian Leadership Alliance with a timely question. At the conference, a nonprofit leader asked Jeremy how to properly give internal credit for income without causing problems with attribution and to reduce internal fighting over "credit" for donations. Jeremy explains the problem with internal sourcing of income and how they resolved the problem at Food for the Hungry.
Do you have a question about nonprofit marketing? Ask your question at http://nonprofitanswers.org.