Episodes
Tuesday Apr 25, 2023
043 - How do we communicate a common message in a variety of channels?
Tuesday Apr 25, 2023
Tuesday Apr 25, 2023
In this episode of Nonprofit Answers, we explore the challenge of communicating a common message across multiple channels, such as mail, email, web, Facebook, Twitter, Instagram, and more.
We provide eight expert tips for creating a message that resonates with your audience, including defining your target audience, starting with a clear message, tailoring your message to each channel, emphasizing the urgency, utilizing social proof, and monitoring and adjusting your message as needed.
By following these tips, you'll be able to create a compelling and impactful nonprofit fundraising campaign that inspires your audience to take action in support of your cause. Don't miss this valuable episode for fundraising professionals who want to raise more money to help more people.
Tuesday Oct 12, 2021
038 - Effective Calls to Action
Tuesday Oct 12, 2021
Tuesday Oct 12, 2021
We’ve talked at great length about the principles of good fundraising, from timing your appeal right to telling great fundraising stories. This advice will have a significant impact on your fundraising.
Unfortunately, we often overlook one sentence in your appeal or on your landing page: your call-to-action.
In this episode, Jeremy Reis explores how to write an effective call to action in your appeals, website, anywhere you're asking the reader to do something. You'll learn the secrets of compelling your reader to take action. Craft a great call-to-action in your next appeal!
Wednesday May 06, 2020
035 - How Do We Communicate with Major Donors in a Time of Crisis?
Wednesday May 06, 2020
Wednesday May 06, 2020
As we work through this time of crisis, it's vital to be in constant communication with major and mid-level donors. But what do you communicate? Do you ask for money? How to build relationship? How do you work with major donors when you can't visit them in person? In this episode of the Nonprofit Answers podcast, Jeremy Reis is joined by Tim Smith and Mike Meyers. Both have decades of fundraising experience and are considered experts in the field of major and mid-level donors. This episode is a foundation for how to communicate well with major donors.
Tuesday Jun 04, 2019
032 - Should We Move All of Our Communications Into the Digital Channel?
Tuesday Jun 04, 2019
Tuesday Jun 04, 2019
Digital marketing has been a boon for many nonprofits. Digital communications offers many benefits: easy to communicate with people, reach a massive (and potentially new) audience, testing, quick access to results. There can also be some lack of clarity about the best uses for digital and whether or not you should abandon other channels and move certain communications to digital-only. Learn about which communications make sense for digital and how other channels still have a place in your communications plan.