Nonprofit Answers
032 - Should We Move All of Our Communications Into the Digital Channel?

032 - Should We Move All of Our Communications Into the Digital Channel?

June 4, 2019

Digital marketing has been a boon for many nonprofits. Digital communications offers many benefits: easy to communicate with people, reach a massive (and potentially new) audience, testing, quick access to results. There can also be some lack of clarity about the best uses for digital and whether or not you should abandon other channels and move certain communications to digital-only. Learn about which communications make sense for digital and how other channels still have a place in your communications plan.

031 - Setting Annual Fundraising Goals to Meet Your Strategy

031 - Setting Annual Fundraising Goals to Meet Your Strategy

May 29, 2019

Your nonprofit organization’s strategy determines the direction of where your organization is headed and the scope of what you’ll do. It is the thing that determines what your limited resources will accomplish for your beneficiaries, donors, and other stakeholders. A simple definition of strategy is “defining how we’re going to win in the period ahead.” In this episode, Kevin asks about how to set his goals and develop a strategy to contribute to the corporate strategy for 2022. We explore creating your goals, what to do if you don't have an organizational strategy, and how to get your team focused on these goals.

030 - How to Say Thanks to Your Donors

030 - How to Say Thanks to Your Donors

May 20, 2019

Demonstrating gratitude to your donors may be your most important job as a fundraiser. Why? A happy donor gives a second, third, and fourth time. A well thanked donor tells their friends. A donor that feels appreciated happily continues to support your organization, your cause, and the people you serve. If nothing else, say thanks because without your donor, your nonprofit ceases to exist. 

Donor acquisition is expensive and thanking donors has shown to increase the chance they stick around. In this episode, you'll learn creative ways to thank your donors.

029 - Secrets to Effective Event Fundraising

029 - Secrets to Effective Event Fundraising

May 14, 2019

At Food for the Hungry, we acquire tens of thousands of monthly donors each year from events. In this episode, you'll learn how we structure a sponsored event for the best possible outcome: a new monthly donor. Learn the format for the event, how to do an effective fundraising, and how to integrate volunteers. If you're looking to increase event fundraising at your nonprofit, this is the episode for you

028 - How Do I Move Affinity from a Staff Member to the Organization?

028 - How Do I Move Affinity from a Staff Member to the Organization?

May 6, 2019

What do you do if the affinity the donor has isn't for your organization but for a staff member? In this really intriguing question, Karen has a long-time staff member who is connected to donors and she'd like to explore ways to move the donors from connecting to the employee to the nonprofit. This can happen with major donor reps, or even a donor connecting to a beneficiary and not to your organization. Learn how to identify donors who have an affinity for your organization or cause instead of the person and how to move them into supporting the organization in this episode of Nonprofit Answers. 

027 - How to Acquire Digital Donors for Your Nonprofit

027 - How to Acquire Digital Donors for Your Nonprofit

January 19, 2019

You need healthy donor acquisition to maintain or grow your nonprofit's revenue. In this episode of Nonprofit Answers, Jeremy teaches how to turn social media followers into donors through the A+B+C+D formula for new donor acquisition. You'll learn how to define an audience, develop your lead generation asset (the bribe), capture a lead, and develop the lead into a donor.

026 - How to Get More Attendees for Your Fundraising Gala

026 - How to Get More Attendees for Your Fundraising Gala

January 7, 2019

The annual fundraising gala. For many nonprofits, this special event is a crucial part of their fundraising plan. If you do fundraising events, you know part of the struggle is getting the right people to show up. In this episode, Jeremy answers a question from a new Christian high school fundraiser. He is worried because only about the half the normal number of people have RSVPed to their annual fundraising dinner. Jeremy discusses how to find out if there is a problem, how you can find new people to attend, what changes you might want to make to the event, and how to ask past attendees for a commitment even if they aren't attending this year.

025 - Predictions for Fundraising in 2019

025 - Predictions for Fundraising in 2019

January 5, 2019

2019 may be the most impactful year yet for the fundraising industry. Many nonprofits haven't fully embraced technology and marketing techniques that are commonplace in corporate marketing - but that will change in 2019. In this episode, you'll learn 19 predictions Jeremy has for fundraising and nonprofit innovation in 2019.

024 - Create an Engaging Nonprofit Annual Report

024 - Create an Engaging Nonprofit Annual Report

December 10, 2018

Julia asks for tips on creating a more engaging annual report. In this episode, Jeremy explains how to create a great nonprofit annual report. You'll learn who the target audience is for the annual report, 5 goals for your annual report, and how to create an annual report your donors will love. Set yourself apart from other charities by creating an engaging annual report.

023 - How to Write a Great Fundraising Appeal

023 - How to Write a Great Fundraising Appeal

December 4, 2018

In this episode of Nonprofit Answers, you will learn how to write a great fundraising appeal. Though there isn't a perfect formula for a charity fundraising appeal, Jeremy walks through a proven formula that will get you results. Writing great fundraising direct marketing is part science and part art, but with this step by step process, you'll be writing fundraising letters that will raise more money for your organization.