Episodes
Tuesday Aug 21, 2018
019 - Donor Psychology - What moves someone to donate? Part 1
Tuesday Aug 21, 2018
Tuesday Aug 21, 2018
In this second episode of a special series of fundraising education, you will learn donor psychology and the reasons why people give. Jeremy has identified 15 different psychological triggers that moves someone to donate to your nonprofit. In this episode, Jeremy explains the first 8 motivations, or donor psychological triggers, that help someone make a decision to give to your nonprofit. This is a fascinating look at why people give and how you can change your messaging or produce events that create more donors. For major donors, general donors, and monthly donors.
Tuesday Aug 14, 2018
018 - Nonprofit Donor Motivations
Tuesday Aug 14, 2018
Tuesday Aug 14, 2018
Recently, my 15 year old daughter Emily has shown interest in nonprofit marketing and fundraising. In this special series of Nonprofit Answers episodes, you'll learn all aspects of the fundraising process. In this episode, you will learn donor motivations and how your nonprofit presents an appeal or campaign to specific types of donors. You'll start learning the foundations of donor psychology and how to motivate donors to give.