Episodes
Monday May 14, 2018
013 - How Do I Position the Donor as the Hero?
Monday May 14, 2018
Monday May 14, 2018
Your donor is the hero. This is one of the hardest concepts for nonprofit staff to accept. They want their frontline staff to be the heros. They want to recognize the beneficiaries as the heros. Both are true, but in the context of fundraising, your donor is the hero. In this episode, Jeremy answers a question about how to position the donor as the hero in your nonprofit communications. Using examples, Jeremy teaches you how to write active copy that presents an appeal from the point of view of a donor.
Read the full transcript: http://nonprofitdonor.com/episode13
Do you have a question about nonprofit marketing and fundraising? Ask here: http://nonprofitanswers.org
Monday May 07, 2018
012 - What is Retargeting? Should My Nonprofit Run Remarketing Ads?
Monday May 07, 2018
Monday May 07, 2018
Retargeting, also known as remarketing, is a technology to show ads to a warm audience. In this episode, Jeremy discusses what retargeting is, how it works, two different types of retargeting, and how your nonprofit organization can use retargeting to get more supporters and deepen your relationship with existing donors. Read the full transcript at http://nonprofitdonor.com/episode12
Do you have a question about digital advertising or how to convert more warm contacts into donors? Ask your question at http://nonprofitanswers.org
Wednesday May 02, 2018
011 - How Often Should My Nonprofit Blog?
Wednesday May 02, 2018
Wednesday May 02, 2018
Blogging is not dead. Far from it. In today's episode, Jeremy answers a question from a nonprofit executive about how much blogging is right for his organization. This executive is being told by his team to blog every day, but doesn't understand why. Jeremy explores the types of posts we should write, how to measure the effectiveness of each one, and addresses the frequency of blogging. How do you decide how many times to blog a week or a month? For a full transcript of this episode, visit http://nonprofitdonor.com/episode11
Do you have a pressing nonprofit marketing or fundraising question? We'd love to answer them! Please visit http://nonprofitanswers.org to submit your question.