Episodes
Monday Mar 26, 2018
009 - How Should I Clean My Email List?
Monday Mar 26, 2018
Monday Mar 26, 2018
Do you have a lot of email addresses on your file that aren't responding? Speaking from personal experience, Jeremy explains to Grant the steps to re-engage email subscribers and what to do if they continue to be unresponsive. For the health of your email file, you need to listen to this episode! Read the full transcript: http://nonprofitdonor.com/episode9
Do you have questions about email marketing or how to grow your email list? Submit your question today! Visit http://nonprofitanswers.org to submit your nonprofit marketing question.
Monday Mar 19, 2018
008 - How Do I Create a Sense of Urgency in My Appeals?
Monday Mar 19, 2018
Monday Mar 19, 2018
Creating a sense of urgency in your appeal messaging will help move readers to become donors. What if you have a difficult time creating a sense of urgency? In episode 8 of Nonprofit Answers, Rob asks a question about how to create urgency in his appeals for a women's shelter. Jeremy explores why you want to create urgency and how to do it. Read the full transcript at: http://nonprofitdonor.com/episode8
Do you have a question about nonprofit marketing or fundraising? Ask now at http://nonprofitanswers.org.
Monday Mar 12, 2018
Monday Mar 12, 2018
Ever have someone who isn't a fundraising professional edit-out fundraising best practices? Have someone question your expertise and direct you to do something that lessens the impact of your appeal? On this episode of Nonprofit Answers, Julia asks a question about her Executive Director editing her appeals. How should she give feedback to him to help him understand why she is doing the things she does? Read the transcript at http://nonprofitdonor.com/episode7
Have a question about fundraising? Ask it to us at http://nonprofitanswers.org.
Monday Mar 05, 2018
006 - Why Don't My Emails Perform As Well As My Direct Mail?
Monday Mar 05, 2018
Monday Mar 05, 2018
Direct mail is not dead. Far from it, direct mail still performs well if you have a good strategy behind it. Many nonprofits are transitioning more investment into digital but aren't seeing the return in email that they've seen in direct mail. The lessons we've learned in direct mail still apply to email: you need a good story, you need to have a strong ask, and you need urgency. Today, we're going to talk through the five Cs of successful email appeals, then we have a question from Marcy about why her emails don't perform as well as her direct mail does. Read the full transcript at: http://nonprofitdonor.com/episode6
Do you want to learn how to have high performing digital fundraising? Do you have a question about nonprofit marketing? Ask your question at http://nonprofitanswers.org.